Third Trimester- Pregnancy and Breastfeeding Videos : Indian law to protect breastfeeding: English

1. Reasons for the popular use of commercial baby foods:

i. The myth: It is as good as breastmilk

ii. Using baby food is easier as compared to breastfeeding

iii. An easy way out for untrained health care workers

iv. Heavy promotion of commercial baby foods by manufacturers

v. Emotional vulnerability weakness of mothers and families

2. History of commercial baby foods promotion and why the IMS Act was passed.

3. Why should IMS promotion be regulated?

i. What is BPNI?

ii. BPNI’s list of 10 violations of the IMS Act

iii. How to register a complaint through BPNI

4. Why do IMS companies talk about the benefits of breastfeeding in their communication material?